Google is experimenting with a new means of collecting face data involving public locations and gift cards.
As ZDNet reports, Google is sending out “many groups in lots of cities” armed with a modified smartphone and gift cards in an attempt to gather as a lot of facial data as they will. If approached, the particular person will clarify they’re working for Google and gathering data to “improve the next generation of facial recognition cellphone unlocking.” When you agree to help, an unknown smartphone in a big case shall be handed to you with an instruction to move it around in selfie mode to seize your face from a number of angles.
As soon as the facial seize is over a waiver is signed and a present card offered to the participant worth $5 for both Amazon or Starbucks. It appears probably that by agreeing to participate, signing the waiver, and accepting the gift card; individuals are giving up their face data for Google to make use of as they need.
As to why Google is gathering this data, all of the proof points to the Pixel 4 which, as Android Police found last month, is anticipated to have a face authentication system identical to Apple offers utilizing Face ID on iPhone. Such a system must be trained, though, and that requires faces to train with. Clearly, Google thought hitting public locations with gift cards could be one of the simplest ways to collect recent data, and it appears to be working.